Go-To-Market

GTM Strategy & Outbound Lead

Paris, FranceFull-time

About the Role

Rippletide is building the decision infrastructure layer for enterprise AI agents, and we need a GTM Strategy & Outbound Lead to build the commercial engine in France and Europe. You will sit at the intersection of strategy and execution: designing our ICP, structuring outbound sequences, and generating the qualified pipeline that fuels our growth. This is a founding GTM role with direct exposure to leadership and outsized impact on how Rippletide scales across the continent.

What You'll Do

  • Define and refine Rippletide's Ideal Customer Profile and buyer personas for the French and European markets.
  • Design and execute multi-channel outbound campaigns (email, LinkedIn, events) targeting enterprise AI and engineering leaders.
  • Build and iterate on messaging frameworks that translate Rippletide's technical value proposition into sharp, resonant outreach.
  • Partner with Sales to ensure smooth handoff of qualified opportunities and to close the feedback loop between outbound signals and deal learnings.
  • Track and report on pipeline metrics β€” open rates, reply rates, MQL-to-SQL conversion β€” and continuously optimize sequences.
  • Coordinate with Marketing on content, events, and campaigns that generate inbound demand alongside outbound.

What We're Looking For

  • 3–5 years of experience in GTM, growth, or demand generation at a B2B SaaS or enterprise tech company.
  • Proven ability to run outbound campaigns independently β€” from copy to sequencing to analysis.
  • Strong analytical mindset: you are comfortable with CRM data, cohort analysis, and funnel metrics.
  • Excellent written communication in French and English β€” your sequences are crisp, relevant, and human.
  • Entrepreneurial approach; you can build from scratch without waiting for a playbook to be handed to you.
  • Based in or willing to relocate to Paris.
  • Entrepreneur mindset β€” you treat problems as opportunities, take ownership instinctively, and move with urgency.

Nice to Have

  • Experience in AI, developer tools, data infrastructure, or a technically complex enterprise category.
  • Familiarity with tools like Clay, Apollo, HubSpot, Lemlist, or equivalent outbound automation platforms.
  • Prior experience at a seed or Series A company where you built GTM motion from the ground up.
  • Previous experience as a founder or co-founder.

What We Offer

  • Competitive salary and meaningful early-employee equity (BSPCEs).
  • Direct collaboration with founders and the ability to shape Rippletide's go-to-market architecture.
  • Paris HQ at Station F with a dynamic, multicultural team.
  • Learning budget for conferences, courses, and growth tooling.
  • Comprehensive health coverage and transport reimbursement.